Apple is reportedly joining the race for OpenAI’s artificial intelligence crown with its own generative AI tool, known internally as “Apple GPT.” The company has built this AI chatbot service on proprietary foundational models created by a framework called Ajax, which runs on Google Cloud. This move comes after the success of OpenAI’s ChatGPT, which has prompted other competitors like Microsoft and Google to develop their own generative AI tools. Apple employees currently have access to the Apple GPT tool, but its public release date is uncertain due to security concerns. Apple’s CEO, Tim Cook, has expressed his interest in generative AI but has also highlighted the need to address security issues before widespread adoption.
Apple’s focus on AI has been evident in its software across all devices, with machine learning and natural language processing being used in Siri, its virtual assistant. The Ajax framework has already contributed to improving Siri’s capabilities. However, generative AI has presented challenges for Apple, and the company is still working on a strategy to commercialize its first AI chatbot.
Despite the growing interest in AI, Apple surprised many by not discussing it extensively at its last Worldwide Developer’s Conference. The company’s teams have been working on AI projects, but they are not yet ready to share the details publicly. This cautious approach aligns with Tim Cook’s concerns about security and the need to address potential issues before fully embracing generative AI.
In conclusion, Apple’s entry into the generative AI space with its Apple GPT tool demonstrates the company’s commitment to advancing its AI capabilities. While the tool is currently limited to internal use, Apple is actively working on addressing security concerns to eventually make it available to the public. As the AI landscape continues to evolve, Apple’s focus on machine learning and natural language processing through Siri showcases its dedication to leveraging AI across its software ecosystem.
