Facebook’s founder, Mark Zuckerberg, has made a fortune by collecting, sharing, and utilizing personal data. This data is now being used by Meta to develop its large language model, Llama 2, which will power its upcoming AI chatbot. If you’re uncomfortable with this, there are steps you can take to limit the amount of data that fuels Facebook’s AI engine.
To begin with, it’s important to understand that Meta will utilize publicly available information, as well as data from its own products and services such as Facebook, Threads, and Instagram, to train its generative AI services. The only way to completely avoid this is by deleting your Facebook and associated accounts at least 90 days ago, as that is how long Meta retains your data. However, even if you’ve never used Facebook, it’s likely that Meta still has some information about you, as many other websites use Meta Pixel, Social Plugins, or other Meta advertising software to collect data.
There are two options available to adjust how Meta uses your data. Firstly, you can utilize the Off-Facebook Activity (OFA) tools, which allow you to see a portion of the information that Facebook and its affiliated platforms have gathered about you. It’s important to note that even when you’re not actively using Facebook, Meta is still tracking your online activity.
To access the OFA tools, go to the Off-Facebook Activity page and enter your Facebook password if prompted. Here, you’ll find a list of the sites and services that share data with Facebook and vice versa. You can click on individual entries to see what each one is doing with your data. To limit future activity, you can select the “Turn off future activity” option at the bottom of the page. However, this only severs the connection between your Facebook identity and your data, it doesn’t prevent Facebook or the affiliated companies from receiving your data.
Another option is to “Clear History” on the Manage Your Off-Facebook Activity page. This will disconnect your account from all the sites and services currently tracking your activity. However, it’s important to note that this action doesn’t actually delete any data, it simply breaks the link between your account and Facebook’s partners. Clearing your history may also log you out of any sites where you use Facebook login, but Facebook and its partners will still receive your activity when you visit their platforms.
To further protect your AI privacy, you can visit the new Generative AI Data Subject Rights page. Here, you can submit requests related to the use of your information for generative AI model training. It’s important to note that Meta doesn’t guarantee any specific actions, but you can request access, download, or correction of any personal information from third parties used for generative AI.
It’s worth mentioning that the response you receive from Meta will depend on your location. EU citizens, for example, are more likely to have greater access to their information and the ability to modify it due to the stricter privacy laws in the European Union compared to other regions such as Canada, the US, or Mexico.
Lastly, there is an option to request the deletion of all your Off-Facebook Activity data. This should remove all the data associated with your OFA account. However, it’s important to note that Meta will still have access to the data you’ve entered into Facebook, Instagram, and Threads. Nevertheless, by taking these steps, you can at least keep some of your personal data out of Meta’s AI.
In conclusion, it’s crucial to be aware of how your personal data is being used by Meta and take steps to manage and limit its access. Utilizing the available tools and submitting requests can help protect your privacy and ensure that you have some control over the data that fuels Facebook’s AI engine.