YouTube is stepping up its game in the short video content arena with a new set of features for YouTube Shorts. Taking inspiration from the success of TikTok, YouTube is introducing features such as Collab, Live vertical videos, Q&A, and the ability to save Shorts to playlists. These additions aim to enhance both the creating and viewing experience on the platform.
Collab is YouTube’s answer to TikTok’s Duet feature. It allows users to react to a video in a split-screen format alongside the original video. This feature is being rolled out to creators on iOS and will continue to be released in the coming weeks. Live vertical videos are also coming to Shorts, enabling creators to livestream in a vertical video format for their followers to join. Similar to TikTok, YouTube’s Live feature will allow fans to send funds to their favorite creators while watching the livestream.
YouTube is also adding new effects and stickers, including a Q&A feature that allows creators to ask their audience questions on their videos and see the responses in the comments. Creators can now respond to comments with another Short, as well as recreate a short they see with a click of the Remix button. These features are already familiar to TikTok users.
In addition to these borrowed features, YouTube is introducing two unique features for Shorts. Users can now save Shorts to playlists, just like they can with horizontal videos. This allows users to curate their favorite short-form videos and revisit them later. YouTube is also experimenting with a recomposition tool that enables creators to transform their horizontal videos into Shorts seamlessly. This tool will allow users to adjust the layout, zoom, and crop the clip to fit the Shorts format.
These updates demonstrate YouTube’s efforts to compete with TikTok and capitalize on the popularity of short-form video content. By incorporating features that are already successful on TikTok and Instagram, YouTube hopes to attract creators and viewers who are looking for a similar experience on its platform. The addition of unique features like saving Shorts to playlists and the recomposition tool sets YouTube apart and offers new possibilities for creators.
As YouTube continues to evolve and adapt to the changing landscape of social media, it remains a significant player in the video content space. With its massive user base and established infrastructure, YouTube has the potential to become a major contender in the short video content market. The new features introduced for YouTube Shorts are just the beginning of what could be a transformative period for the platform.