YouTube is reportedly working on an artificial intelligence (AI) tool that will allow creators to record audio in the voices of famous musicians. While details are still limited, YouTube has approached major music labels such as Sony Music Entertainment, Universal Music Group, and Warner Music Group to secure the rights to songs for training the tool. This move comes after YouTube and other music-streaming services banned a viral AI-generated song that imitated the voices of Drake and The Weeknd. The use of AI in music raises copyright and licensing concerns, but YouTube is taking the lead in addressing these challenges by embracing emerging technology. The company recently established its “first-ever set of AI music principles” to protect artists while allowing for creative expression. However, this development raises questions about content limitations and revenue sharing. It remains to be seen how YouTube will handle these issues.
YouTube is no stranger to integrating AI into its platform. Last month, the company introduced new AI video tools for creators, including automatic dubbing into other languages, automatic background generation, and AI video summaries for viewers. The artist sound-alike feature was originally intended to be a part of this rollout, but rights issues have caused delays. As YouTube continues to explore AI integration, it is positioning itself as a pioneer in utilizing technology to enhance user experience and creative expression.