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Unveiling the Urgent Call for Reliable and Regulated AI: What the Majority of People Truly Seek

Most people worldwide support the need for trustworthy artificial intelligence (AI) and believe that it should be regulated to ensure its safe use, according to a study by KPMG. The study, conducted in partnership with the University of Queensland, surveyed over 17,000 individuals across 17 global markets. It found that 97% of respondents supported the principles for trustworthy AI, with three in four more willing to trust AI systems when assurance mechanisms were in place. Additionally, 71% of respondents expected AI to be regulated and 61% expressed wariness about trusting AI systems.

In terms of regional differences, respondents in India, China, and Singapore were found to have the highest levels of trust in the adequacy of current regulations to keep AI safe. In Singapore, eight in 10 respondents were accepting of AI, with 72% expressing optimism about the technology. About 90% of Singapore respondents believed that AI offered a range of benefits, with 59% saying that these outweighed the risks. However, only 53% of Singaporeans had trust in current regulations and safeguards.

The study also highlighted “significant differences” in public trust in government involvement in AI across nations. Half of respondents in the US, the UK, and Japan expressed a lack of confidence in their governments’ ability to govern and develop AI. In terms of trust in commercial organizations, 39% of respondents in the US, 31% in the UK, and 43% in Japan had no or low confidence.

Respondents in China and India were found to be most likely to believe that appropriate safeguards were in place, at 74% and 80% respectively. In contrast, only 30% of respondents in the US and the UK believed that current regulations and safeguards were sufficient.

Overall, 61% of respondents believed that the long-term impact of AI on society was still unclear. This uncertainty may explain why 71% of respondents expected AI to be regulated and why the majority viewed AI regulation as necessary.

The study also found that awareness of AI was high in Asian countries, with China, India, South Korea, and Singapore leading in terms of understanding of the technology. In China, 82% of respondents said they understood AI, and 96% expressed a desire to learn more about it. However, globally, half of respondents acknowledged that they did not understand AI and how it was used.

The report emphasized the importance of developing adequate governance and regulatory mechanisms to safeguard people from the risks associated with AI use. It also highlighted the need for AI to be designed and used in a human-centric way to gain public trust and support.

In a separate study released by, Singapore was found to be the most AI-ready country in the Asia-Pacific region. The study, called the Asia-Pacific AI Readiness Index, measured AI readiness of both businesses and governments across regional economies. Singapore scored 70.1 on the index, ahead of Japan and China.

Overall, the studies emphasize the importance of trust, regulation, and understanding in the adoption and acceptance of AI technology.

Thomas Lyons
Thomas Lyons
Thomas Lyons is a well renowned journalist and seasoned reviewer, boasting an illustrious career spanning two decades in the global publishing realm. His expertise is widely sought after, making him a respected figure in the publishing industry. As the visionary founder of Top Rated, he has set a benchmark for authenticity and credibility in information dissemination. Driven by a profound passion for Artificial Intelligence, Thomas's keen insight pierces through the noise of the AI sector. He is dedicated to helping his readers find the most accurate, unbiased, and trusted news and reviews. As your guide in the evolving world of AI, Thomas ensures you're always informed and ahead of the curve.

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