Technology has the power to transport us to another world, and as we approach the Super Bowl, it’s time to gather around our screens and celebrate this quintessential American pastime. The Super Bowl is not only a time for football, but also for strong opinions about ads, particularly those from tech companies. One of the big debates leading up to the game is centered around Apple’s Vision Pro and its potential impact on human life. Will it revolutionize the way we work and play? Will it increase feelings of loneliness? And will Apple have a Vision Pro ad during the Super Bowl? While Apple Music will have an ad featuring Tim Cook, the future of Vision Pro remains a hot topic.
Microsoft, on the other hand, is offering an anthemic vision for professionals with its Super Bowl ad. The ad showcases Microsoft’s new AI companion, Copilot, and highlights what young people can achieve with this technology. It’s a persuasive and moving ad that reminds me of Microsoft’s previous campaign called “Where Do You Want To Go Today?” However, as we analyze the merits of Microsoft’s ad and other Super Bowl ads, let’s not forget about a different ad released by Apple specifically for Chinese New Year.
Apple’s Chinese New Year ad tells the story of a little girl named Wei who believes she is imperfect but discovers she has superpowers. She can become someone different, someone more popular. This 15-minute-long ad explores themes of self-acceptance and the impact of technology and social media on our lives. Wei’s journey from her village to the big city shows the full force of technology and how it can shape our identities. She uses her superpowers to become someone else, but eventually realizes that she has lost touch with her genuine self.
This Apple ad, shot entirely on an iPhone 15 Pro Max, reminds us that if we can’t be perfect, we should embrace our true selves for true happiness. It’s a thoughtful reminder that seeking validation in the digital world may not bring the same joy as accepting ourselves in the real world. While Apple has played a role in facilitating our escape into the online realm, this ad acknowledges the personal disturbances that technology can contribute to.
In a sea of Super Bowl ads filled with jokes, celebrity endorsements, and promises of a shapeshifting future, this Apple ad stands out. It may not have the same level of excitement or forward-looking adventure as some of the other ads, but it offers a moment of reflection and self-acceptance. It reminds us that tech companies should strive to make people feel better about their true selves.