Apple’s virtual assistant, Siri, has long been criticized for its limitations in the AI department. While Siri can perform basic tasks like opening apps and conducting web searches, it lacks the intelligence and context-awareness of its competitors. However, recent reports suggest that Apple is gearing up to address these shortcomings with the release of iOS 18 later this year.
One of the key features that users are hoping to see in iOS 18 is generative AI for Siri. Generative AI would allow Siri to understand and respond to complex queries, draft messages, and provide personalized reminders based on a user’s calendar, notes, and contacts. This would be a significant improvement over the current limited functionality of Siri, and it could help Apple regain ground in the virtual assistant market.
However, implementing generative AI on Siri poses a challenge for Apple, particularly in terms of on-device processing. Apple has always prioritized user privacy, and running large language models (LLMs) on-device would ensure that users’ queries and responses are not sent to remote servers, minimizing data exposure. Finding a way to balance privacy and performance will be crucial for Apple’s success in this endeavor.
Another area where Apple has fallen behind is in photo and video editing. While competitors like Adobe Photoshop and Google Pixel have leveraged generative AI to enhance their editing capabilities, Apple’s offerings in this area are relatively limited. With iOS 18, users are hoping to see AI-powered photo and video editing features that can rival the competition. This could include real-time background replacement, cinematic effects, and advanced editing options that are based on AI interpretations of the scene.
Lastly, personalized text generation is another feature that users are eager to see in iOS 18. ChatGPT, a popular AI model known for its natural language generation capabilities, has gained traction for its ability to generate text that feels conversational and tailored to the user’s style. Integrating this feature into the iPhone would make it easier for users to draft emails, generate stories, and edit resumes with personalized content. While competitors like Google and Samsung have already implemented similar features in their devices and software, Apple has yet to catch up in this regard.
In conclusion, the upcoming release of iOS 18 holds great promise for Apple’s AI capabilities. By incorporating generative AI into Siri, enhancing photo and video editing with AI-powered features, and introducing personalized text generation, Apple has the potential to significantly improve the user experience and compete more effectively in the AI landscape. As Tim Cook stated, Apple is committed to investing in technologies that will shape the future, and it’s exciting to see how these AI features will unfold in iOS 18.